Athlete Project: Paul Rabil

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Project:Athlete Project: Paul Rabil

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Big Baller Brand's father-son team is one of the most fascinating entrepreneurial experiments in all of sports. Can one family build a brand around itself in real time? That's what the Balls are trying to do with Big Baller Brand. The family already released the signature shoe for Lonzo Ball, just before his rookie year for the Los Angeles Lakers. Meanwhile, little brothers LaMelo and LiAngelo are ditching college to play pro ball in Lithuania, and they have made a deal to sell their authentic jerseys on Amazon.